Pop & Rescue

[Brand Identity]
Coca-Cola x Red Cross

Indesign, Adobe Illustrator,
Adobe Photoshop, Cinema 4D

I selected Coca-Cola and the Red Cross for a brand collaboration. I intend to use the color red - a key element shared by both brands - as a unifying visual theme.
For this project, the goal is to combine Coca-Cola’s dynamic energy with the humanitarian spirit of the Red Cross to create a powerful and cohesive message that aligns with the goal of the brand matter initiative.
The Collaboration can deliver a unified message of support, unity, and impact, engaging audiences through both visual cohesion and main purpose.

Poster Series

Five themes were provided to work with this set of posters. "Love and Hate" and "Fantasy" were my choices for the primary topics for my assignment. The thick brush strokes employed on the poster use the color red boldly, symbolizing energy and blood—symbols that equal the intensity of the theme I chose. I employed the use of the word "F*ck" to convey the raw, unfiltered feeling that is available at the intersection of love and hate. Its boldness summarizes the powerful and frequentlycontradictory force that defines these competing forces.

Newspaper Zine

Wordmark Studies

Expressive Type

Mockups

JAERIM JIN

Work

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